There’s an old saying that there’s nothing new under the sun and, for the most part, this is true. Many new businesses search endlessly for that one profitable niche that nobody has found yet, not everyone is going to be the next Facebook or Google (though I hope you are!). You need to find a profitable niche, but you don’t need to reinvent the wheel. Here’s how you find a good niche that will bring you success in business. So what is the best niche for you?
An Evergreen Niche
The best niches are “evergreen.” This means that it’s not something that’s just popular now, but something that people will be into years from now. If you’re ready to set up your fidget spinner shop, unfortunately that ship has sailed. You’ll do a great deal of work setting up your business. If the trends change and your audience leaves you, you’ll have done all of that work for nothing.
Choose a niche that has high demand. This means that there’s a great deal of engagement. People online are actively talking about it and searching for solutions. Just keep in mind you want something that’s in high demand but will also be around for the long haul. You remember those fidget spinners, right? For example, if you see social media groups talking about this topic, this is a sign that you have a good niche. You can also use these groups to learn about your market and to promote your product or service.
People Are Paying Money for It
Look for products in the niche that are already selling. There are some niches that are popular with a great deal of engagement, but no one is buying anything. For a niche to be profitable, people need to be purchasing products or services. One way to assess this is to look at products in the niche on Amazon or affiliate networks.
Problems and Solutions
The best products and services are those that solve problems. Look for niches where people are discussing their problems and looking for solutions. Most of the time, people want ways to save time, money, or stress in their daily lives or businesses. When you find problems you can solve, you can step in and offer your answer. If you do this right, you’re virtually assured sales. Look at the products of your potential competitors. Do they have reviews? Check out Amazon or other places for product reviews. Find out what customers like and where the solution might be lacking. This could be your opportunity to improve where your competitor fails and outshine (and hopefully outsell) your competition.
Competition is actually a good thing when you’re looking for a profitable niche. It tells you that there’s money in it. If there are other companies selling products here, it means people are paying. The key is to do something unique in the niche that sets you apart from the competition. If you’ve ever watched Shark Tank, you often hear about owners getting turned down because there is no real market for their product. No one else is doing anything like it (for good reason).
Prior Knowledge Helps, But It’s Not a Dealbreaker
It’s helpful if you know something about the niche already. It’ll save you time. However, this isn’t totally necessary. As you immerse yourself in the topic, you’ll learn about it and become an expert in no time. But if you’re something of an expert already, this cuts corners.
The Money vs. Passion Balance
You’ve probably heard the saying “do what you love, and the money will follow”. In my opinion, this is partially true. Although you want to choose a niche that you’re passionate about, you need to make sure it’s profitable. No matter how passionate you are about grass knitted gym socks, there likely isn’t very much money to be had. So, there’s a balance that must be struck between passion and profitability. Try to find something you love that also has money in it.
What profitable niche will you write about? I’d love to hear from you. Please leave a comment and let me know!