People tend to become customers based on emotion rather than logical reasoning. Nothing awakens the emotions of a buyer than a cause or a story. If you are able to integrate your story into your product or service offerings, you will see a significant increase in leads and sales. This article will feature some basic tips and principles that will help you turn your story into leads and potential customers.
Integrate Video into Your Content
One of the best tools for sharing your stories with potential customers is video content. With this tool, you are able use nonverbal communication to better communicate your story. Written content is good and photo sharing, but video content can go directly to the heart of your audience. Take the time to carefully plan your videos.
Share your story and what you are about to your audience. Also, endeavor to give them a view into what your process is like so that they can see why they should support you. If you stand for a cause or if you can effectively represent individuals who have come out of tragic situations, you will develop a significant following.
Determine What Idea You Want to Share
In the planning process, you need to make a clear decision as to what idea you want to share with the world. This should be carefully decided taking into consideration your target audience. Take some time and analyze the approach taken by others who share their story as a part of their strategy to sell products.
Start with Your Buyer Persona
A buyer persona is a fictional representation of who your customer is. This model is predicated market research and information about your existing and potential customers. In imagining your buyer persona, evaluate customer demographics, their behavior patterns, desires, and ambitions. When you have this clear picture, you will know how to package your story in such a way that it will speak to their hearts and lead them to purchase.
Master the Principles of Storytelling
There is a rubric to communicating an experience or a story. These principles have long been practiced by fairytales and other drama that is traditionally shown on the television. A great story must have a setting, characters, conflict, and resolution. Ensure you structure your story according to this basic rubric.
Storytelling is not a difficult task. Simple research and practice can get you to a level that is good enough to impact your customers with your story. Continue to educate yourself in this powerful principle by reading books on the subject and attending seminars on storytelling. This skill will help you develop content that will grab individuals.
Turn Positive Customer Experiences into Stories
The stories and experiences of others moves us to action. This is true with experiences with products and services. Capture the positive experiences of your customers in the form of testimonials. These can be recorded in the form of video for deeper effect. You can also have your satisfied customers write their experience with your product or service. You will then be able to feature this on your website, in brochures or on Social Media. In a society where many individuals are taking their buying online, it is important that your products have positive reviews online. Make it a habit of encouraging satisfied customers to leave reviews on your website or eCommerce page.
Evaluate the Impact of Your Stories
As you tell your stories and share your ideas with your target audience, you will need to continuously evaluate the impact it is having on them. Are they becoming more interested in you and your business? Are they moving from listening the story to purchasing? Are they sharing the story and products with others? Establish a system that monitors this. One of the good things about social media is that it gives you access to what is called analytics. This data will tell you a story about the impact of your strategy on others.
Balance the Narrative with Cold, Hard Facts
Story is a great tool in the work of influencing individuals to act in a particular way. While that is undoubtedly true, you must strike a balance with evidence and raw, factual information that appeals to logic. This will build your trust and credibility. It will leave your customers feeling much more comfortable with acting on the strong emotional pull that your story has produced. Share the research that supports your claims. Show how many people have benefited from using your products and services. Be careful not to overload your audience with too much technical facts. Always bear in mind that majority of purchasing decisions are driven by emotions.
Increase Impression with Metaphors
Metaphors add color to communication, and it stimulates a hurricane of thoughts and emotions. If used strategically, metaphors can be a great tool of persuasion and influence. The great media houses and marketing firms knows this very well and have used metaphors for centuries to deceive and to stimulate the action that they desire. Metaphors can be used to cause people to purchase time and time again. Put some effort into learning more about metaphors and incorporate them into your storytelling and sales opportunities.
Stories Create Trust and Likeability
When people are permitted to see the background of what they are interested in, it moves them from interested to supportive. If you strategically use stories in your marketing endeavor, you will develop trust and likeability. This trust and likeability will give you the power to influence your audience to patronize your business operation. You will not get the opportunity to share your story with all your customers in person. This is why sharing your story digitally is so useful and powerful.
Use Conflict and Suspense to Elicit an Emotional Response
As mentioned earlier, the main components of a story are setting, characters, conflict, and resolution. the conflict of your story is what will awaken the greatest emotional response from your customers. Use as many appropriate literary devices as possible to highlight and clearly communicate this aspect of your story when communicating it. When you get people caught in the conflict, it can cause them to truly connect with you and feel almost as though they have the conflict as well. When this conflict later becomes resolved, your customers will feel connected to you in a very deep and emotional way. This ingredient is powerful and can lead to many customers and sales.