Your brand is more than a name, logo, or design: it’s your identity. A winning side hustle not only distinguishes itself with extraordinary products and services, but with memorable branding that inspires customer and client action. As a business or start-up, perception is everything. Fortunately, the following blog post will cover 10 ways that branding can dramatically boost your sales! The end result? An accurate representation of who you are, what you do, and why your side hustle is a better choice than the competition. Happy reading!
A Sense Of Purpose For Your Clientele
Your customers, clients, subscribers, and tribe alike need to feel that they are supporting a cause that they believe in. If the story encapsulated by your side hustle does not impress existing customers, attracting new customers can be next to impossible. The solution? Give your audience a reason why they should want to work with you.
Everyone has a story. From the smallest of startups to the largest of enterprises, the reason why you started and continue to operate matters. Our advice is to spend the time up front crafting and perfecting your unique selling proposition. In the process, be sure to think long term, as changing your story later down the road is a cardinal sin when it comes to branding.
Pro tip: If you aren’t confident in your ability as a storyteller, getting together with a friend or loved one to explain the history of your side hustle can help. In person conversations have the innate ability to break down barriers, which is why answering a few simple questions in person can do wonders when it comes to compiling the most authentic version of your story.
Recognize That You Are Your Brand
This is especially true for newly founded brands. A brand is not only a reflection of your current identity, but is the framework that determines your future course of action. By understanding your core competencies and skills, you will better define how your side hustle can achieve the goals and expectations of your most valuable clients.
Our best advice is to create a vision board. Next, take the time to conduct self-reflection: what are your greatest strengths? Where do you feel the least confident? What are the areas in which you have received the most praise and adoration from former clients? By clearly defining your abilities, you will unearth the best aspects of yourself, providing the knowledge you need to take your side hustle to the next level!
If you need help getting started with creating your personal brand, this one is super helpful in getting you started.
Create Noteworthy and Inspiring Graphics
Perception is everything. When it comes to your logo, packaging, website design, and social media graphics, having a clean, memorable, and consistent graphic design suite is absolutely essential.
Your side hustle should include a logo. Individuals oftentimes swear by one brand within certain subsets. For this reason, logo and design differentiation is a winning facet of your overall side hustle strategy. When you are more recognizable, you increase customer comfort while simultaneously building trust. We live in the information age, and when advertisements, offerings, and promotions exist everywhere, having a solid reputation built on trust is now more important than ever. The key? Start with consistent and beautiful graphics – overtime, the puzzle pieces will come together as you increase your sales and conversions.
Quality Content Trumps Quantity
Throwing out low-quality content by the truckload leaves your wheels spinning in the mud and is a common pitfall for side hustlers. There are thousands of content items being produced every second. The only real way to gain any traction is by writing with the end-user in mind.
Each and every piece of content you produce that relates to your side hustle should be written for your audience. What do they care about? Do you have solutions for their most pressing problems? What motivates them to get out of bed each morning? If you are able to write tailor-made content for the people who drive your side hustle, the boost you will gain toward your brand will be worth its weight in gold.
Healthy Relationships Drive Growth
As you cultivate your side hustle, remember that branding is all about people, and that people thrive on strong relationships. Networking, engaging in more meaningful conversations, and erring on the side of inclusion are all essential steps to growing your brand (and growing your side hustle in the process). The more quality connections you make, the better suited your business will be to take on the challenges of tomorrow. Whether through a coffee shop conversation or a conference speaking opportunity, each and every engagement with prospective clients is a change to build crucial relationships that will serve as the foundation for your endeavor.
Your Website Is Your Best Friend (And Salesperson)
Never underestimate the power of an amazing website. Consider this: If you had the opportunity to have conversations about what you do while you were sleeping, would you take it? Of course you would! That means you’d have a full 24 hours of increased promotion for your side hustle. What we just described, however, is exactly what your website does.
What is written on your online presence? How many impressions and visits do you get each day? Do you feel that your bounce rate is justified? With so many competitors available at just the click of a button, having a website stickiness factor is a key element to a successful brand and the longevity of your business. Treat your website content, descriptions, and informational banners as conversations, because conversations lead to conversions.
Branding Equals Partnerships
You’ve heard it before: great partnerships can lead to an end result which is greater than the sum of its parts. With the right partners, you could increase your side hustle’s valuation tremendously.
Business partners want to work with other companies who are like minded, share similar values, and hold the same goals. With the ability to conduct cross promotions, joint advertising campaigns, and client outreach projects, partnerships are a key element to securing the future of your latest endeavor. Branding can get you there.
Company Promotions Are Streamlined With Branding
Imagine seeing a single ad. You click the “x” and move on with your life, oftentimes in fractions of a second. Marketing follows a “rule of 7” – prospective customers and clients oftentimes need 7 separate viewings of an advertisement before making a buying decision.
When you have a consistent brand, you ensure that your side hustle isn’t wasting consumer touch points. Each corresponding promotion builds upon the last, and you can achieve that critical number 7 as quickly as possible.
Branding Grows Your Core Competencies
Some businesses do just one thing. Enterprises, on the other hand, excel across a wide spectrum of core competencies. When your side hustle has a strong brand behind it, you gain a unique opportunity to expand into previously uncharted territory.
Great branding means a better reputation. Likewise, a strong reputation leads to increased trust. Trust is exactly what you need to have the credibility to expand into something new. When current customers and clients love the output you currently produce, they are more likely to give you a chance on an entirely untested endeavor. Great branding accelerates this process, meaning more profit potential for your side endeavor.
Better Understanding The Most Important Thing: Your Audience
We saved the best for last. When you have a reputable brand, your audience is more willing to provide key insight and feedback that gives you a chance to better serve them.
Your side hustle is growing and developing. As your brand gains notoriety, you will notice an increased propensity among your clientele to provide critical feedback. Our best advice is to stay flexible, take the feedback constructively, and use it to create the best business you can! The end result will work wonders for your bottom line and overall satisfaction in providing quality for the people who matter most.
Branding involves a high level of vision, coordination, and flawless execution. Done correctly, you may find your side hustle quickly beaconing your primary undertaking! We hope you gained valuable insight and actionable tips from our blog post. If you have any questions or concerns, please feel free to reach out. Best of luck, and happy branding!