As an online business owner, you probably understand just how important it is to have an email list. Without your email list, you’re going to be left behind.
Having an email list, however, is not enough. You’ve given your audience an awesome incentive to get on your list, but what good is it if people don’t open any more of your emails?
Believe me, I’ve been there. You spend tons of time working to create the best email ever written. You just know that you’re going to get tons of replies and engagement with your content, you hit send and then…NOTHING. No one opens your email, much less reads them. So what in the world happened?
Why do some business owners send out an email only to hear crickets, while others seem to have the magic touch? People can’t wait to open their emails. Their click through rates are amazing, and conversion rates are out of this world.
So how do you make this happen for yourself?
It’s all about developing relationships and understanding your audience.
It sounds pretty simple and that’s because it is. But that doesn’t necessarily make it easy. If you figure out exactly what your people want and give it to them, you’re golden.
CREATE A RELATIONSHIP WITH YOUR TRIBE
I’m sure you’ve heard the saying that people make purchases from those they know, like, and trust. It’s similar for getting people to open your emails.
It can be a little difficult to get to this place, especially if you’re new to this and an unknown expert in your niche.
Find out where the people in your audience hang out. Look for the blogs, social media platforms, and forums that they prefer.
Don’t be afraid to share your opinion. Some people will agree with you, while others will not, but you’ll become a respected leader in your niche.
In addition to communicating with your larger audience, try to find ways to communicate with members of your tribe individually.
I’ve developed some amazing relationships with people who have replied to one of my emails.
Some business owners even pay attention to those who have subscribed that day and sent them a special welcome email in addition to any standard messages.
Even if you can’t send every new subscriber a customized welcome email, always reply to any individual messages that are sent by your readers. I try to include a line or message in my emails, encouraging my readers to reply. I want them to know that there is an actual person on the other side of the computer.
Give your readers more than you could ever expect to receive.
GET YOUR TRIBE ADDICTED TO YOUR CONTENT
As an email marketer, it’s going to be important for you to find a way to stand out. Try to find unique ways to showcase your personality to keep from looking the same as everyone else.
People won’t want to open your emails if they are not entertained or informed in some way. Find a way to add value for your readers.
It’s going to be a process that is constantly evolving. Just because someone opened one of your emails doesn’t mean they’ll keep doing. Make landing in their inbox worth their while.
Try different things. Perhaps create a series of “to be continued” emails to find out what happens.
DO YOUR RESEARCH
We talked about this a little bit earlier, but finding what your audience wants is critical to your success.
Keep tabs on the latest news that’s happening in your niche. Stay on the lookout for the latest products and services being offered. What are other leaders in your industry doing?
If you haven’t already, you will want to create an avatar of your ideal audience member. You should know this person inside and out. Then write every single email directly to that person, just as you would to a trusted friend.
You’ll naturally make a bigger impact on your audience who is reading your email.
PULL THEM IN WITH AN AWESOME SUBJECT LINE
Take a look at your inbox. How many emails do you have right now? I’m sure you receive dozens of emails from family, friends, colleagues, and businesses.
Which ones stand out to you and make you want to open them?
Consider this when you’re creating your own subject lines. Your job is to stand out in the midst of the many emails likely to land in your audience’s inbox.
PRACTICE MAKES PERFECT
I hope you’re excited about putting these tips into practice. The more people that open your email, the more people you can help, money you can make, and growth you can bring to your business.