How did you know you wanted to start your own business? Did it hit you like a lightning bolt one day while you were sitting in your cubicle preparing yet another set of weekly reports? Or has this been something you’ve been wanting to do for a long time? Is your hope to start your business online? What kind of product or service do you want to provide?
What is keeping you from getting started? Sometimes you might be scared to take the leap even though you know you’ve got what it takes.
When I first started my business back in 2012, I was terrified. I was leaving behind a six-figure salary, with amazing benefits, for something that wasn’t guaranteed. To add a little more pressure, I was going to be the sole breadwinner. Needless to say, I had to find a way to make it work and all these years later, I’m so glad I did.
I’ve been able to be there for my children when they’ve needed me. I’ve been able to take care of my family in emergency situations without having to worry about the consequences at work. When the very unfortunate situation with the Coronavirus hit, I was able to quickly get my family up and running at home. I’ve had the freedom to do things on my own time, including making sure that the kids are able to see their paternal grandmother who lives a half day drive away at least one week each quarter, while still being able to do my work. Those are memories that I could never have created working in an office setting.
Let’s take a look of the WHYs and HOWS of starting your business.
2 QUICK TIPS TO GET OUT OF YOUR COMFORT ZONE
Starting your own business is not for the faint of heart. You’re going to have to get out of your comfort zone. I am a self-proclaimed introvert. Being a business owner means I have to spend a lot of time networking and getting to know other people in my industry. It’s taken a lot of practice, but it has been well worth the effort.
It’s hard to grow if you’re not willing to get out of your comfort zone. Pushing yourself to face new challenges will be an essential tool during your journey as an entrepreneur. Getting out of your comfort zone will help you to boost your self-confidence and find new things you may just love doing.
One thing I had to get comfortable with was not being in complete control of everything. I was going to do lots of things that might not work. When I worked in an office setting, I knew that for the most part if I did task A I would get result B. Now that was no longer going to be the case.
Stay open-minded: When new challenges arise, force your mind not to set limits and boundaries on what you’re capable of.
Don’t let “imposter syndrome” creep into your psyche and take over. Just start. And then keep going. Sometimes I still like I suffer from this. It feels like everyone is more prepared than me. I just have to set the negative self-talk aside and keep moving forward.
Go ahead and give that new adventure a try. When I first started my new business, everything was new. There were days where I was completely overwhelmed and out of my element. For example, WordPress was a completely new language to me. I’d spend an entire day trying to figure out how to get one WordPress plugin to work.
Now, while I absolutely would NOT say I’m an expert, I’ve had enough experience to make things happen.
Get out of your comfort zone and try something new. You’d be amazed at what just might happen!
Oftentimes, we get so comfortable in our routines that it makes us complacent. Missing opportunities that might be right in front of us!
You don’t want to regret missing the opportunities that are out there. Here’s some tips for familiarizing yourself with ways to identify those potential opportunities.
HOW TO IDENTIFY AND RECOGNIZE OPPORTUNITIES
Throughout our lives, we are presented with numerous opportunities with the potential to help us thrive. The problem is that many people will not recognize when this happens. One rare and important quality of an entrepreneur is to be able to recognize these situations even when they arise out of problems.
Especially in situations that arise out of problems.
One option for recognizing potential opportunities is by looking at the issues that others are having and looking for opportunities to reach a solution.
Ask questions from your audience about the problem that you have identified and brainstorm ways to come up with a solution. The key is to be one of the first to create a solution for your target market. Another thing to think about is that you create opportunities for others through your role as an entrepreneur. You can (or maybe already are) helping to create a livelihood for other people. You might be helping a mom or dad fulfill their dream of being able to work from home and care for their children. If you are, you should consider this as one of your WHYs in creating your own business.
I definitely have!
HOW TO BUILD A BUSINESS THAT CREATES JOBS
When tough times arise, even highly skilled people will lose their jobs. Anyone who was impacted by the recession back in 2008 is likely all too aware of that.
As a business owner, you can help those talented people that were effected.
If creating jobs for others is one of your dreams, then you are mentally ready to own your own business.
You have a chance to become an advocate and create jobs for the most marginalized sectors of society.
Are you a team player? Building a team will be an important part of building your business. Once you bring on another person, you are no longer making decisions for yourself. You will be acting on behalf of your company and the people who’s livelihoods depend on it.
KNOWING WHEN TO BE A TEAM PLAYER
As your business grows, it becomes nearly impossible to do everything yourself.
As a good leader it will be crucial to learn to assign tasks to the best people for the job. Have faith that your people will get things done exactly the way that you wanted.
This provides you the opportunity to concentrate on the things you love and are good at and prepare yourself for the new experiences that are inevitable as part of running a new business.
When you bring on another team member, it is crucial to have systems in place to help bring new team members up to speed and scale your business.
Without good systems in place, you are doomed to fail. Cindy Bidar has an amazing program of templates, checklists, and instructions that make creating your systems really easy. Her tools have saved me hours each month, which is critical when you are getting started and have limited resources.
HOW TO GAIN NEW EXPERIENCES
Traveling is an awesome way to gain new experiences as it relates to your business. Through your business travels you will have plenty of chances to learn about new people, cultures, and experiences.
When’s the last time you had to face a problem in your business? Did you ignore it? Cry? Ask for help? Or come up with a plan for how to resolve matters?
Running a business is hard and this detail can make all the difference as to whether or not you will be successful.
HOW TO STAY CALM WHILE SOLVING PROBLEMS
Successful business owners are not afraid of problems, no matter how difficult, regardless of whether there is an immediate solution. You have to be ready to jump in and do whatever is necessary to get the job done. If you are a natural problem solver, it will not be difficult to achieve success in your business.
One way to prepare for potential problems is to anticipate scenarios that can bring trouble and find ways to manage these cases. You can do this by creating operating manuals and guidebooks for yourself and your team.
Preparation will go a long way toward reducing your anxiety and fears.
LEARNING NOT TO WAIT FOR THE PERFECT TIME
If you decide to wait for the perfect time to start your business, you could be waiting for the rest of your life. When I started back in 2012 it definitely was NOT the perfect time. I had two small children at home and would be the sole breadwinner.
But circumstances in my life made it more important than ever to start my business then, than waiting for a more perfect time. All these years later, I don’t regret my decision, even when times are difficult.
You’ll never feel like it’s the perfect time to start your business. Whether the fears are financially driven or you’re concerned about not having enough business experience there will always be an excuse to wait.
Don’t let the fear of competition keep you on the sidelines. It’s true that there will be others in your niche who are doing similar things.
But by continuing to innovate and improve your product while providing excellent customer support, you are sure to outlast your competition in the years ahead.
I could go on for hours on reasons why you should start your business now.
But the only real reason you need is YOU.
What will be your WHY? How will being a business owner help to improve your life? What will it do for your family and loved ones?
Don’t start your business because you see it as a trend. This will never be sustainable.
Build your business from the foundation of your WHYs, so that you can help others by providing them with the awesome products and services that you have to offer.