The first time you think about your branding is usually at the start when you’re getting your business off the ground. From your logo design to the colors on your website, you likely spent hours working to make sure that everything was just right.
I know I did. I spent weeks changing the colors, categories, fonts, social media icons, and all the other little details that go into pulling your blog together.
You should use the same kind of branding strategy when you’re working to create products for your audience.
Of course, not everything in your products will have to be exactly the same, but there should be repeatable themes so that subscribers and customers will understand that the product is yours, simply by looking at the “packaging”. Try weaving in elements that have the same color palette and fonts. This repetition helps to develop trust and brand recognition with your audience. Once people trust and like you, the more likely they are to buy your products and recommendations. You’ll be able to help more people.
Repetition is also crucial when you are creating a product series. Have you ever seen that section on Amazon’s website that shows the “Customers Who Bought This, Also Bought This” section?
If an author or business owner’s books and products are displayed all with similar designs, this helps to establish their credibility, because look at all they have to offer!
If the books shown are different because they have different designs and authors, the credibility impact is not as dramatic.
Make it simple for potential customers to recognize your brand and purchase your products. Confusing them or making them jump through hoops to help understand who you are, will negatively impact your sales.
WHAT TYPES OF PRODUCTS SHOULD I OFFER?
Many business owners will begin their focus on their high-end products and services, not realizing that most potential clients and customers will not make a high-end purchase right from the beginning.
Most people will want to learn more about you before they consider making a big purchase. They’ve worked hard for their money and want to be certain that they like and trust you before buying from you.
Rather than leading with your high-end offerings, why not begin with lower-end products instead?
A set of cheat sheets, mini-courses or ebooks are perfect candidates and can provide your audience with a taste of what you have to offer without having to make a huge investment.
What kinds of products and services do you currently or plan to offer to your audience? I’d love to learn more about your business. Feel free to leave a comment!