Moms make the world go round. How many times have you wondered how your mother was able to get you to school, all your school activities, help you finish your homework, the school play, and keep you fed and clothed without so much as breaking a sweat.
If your mom was anything like mine, she as a boss when it comes to multi-tasking. I often wondered when she had time to sleep.
Being a business owner takes many of the same qualities as being a mom. You have to be ready to do everything and there’s not such thing as a sick day. Here are a few reasons why moms rock when starting a business.
You’re Used to Figuring Out the Needs of Your Target Audience Without Them Telling You
If you have children, you likely know exactly what they want without them having to ask. You’ve learned that your daughter likes a cup of warm milk before bedtime or your son refuses to sleep without the nightlight on. Completed years of “market research” to understand their wants and needs and many times you do things for them without even having to think about it.
That’s the kind of attention you’ll have to pay to the target demographic of your business. You’ll need to be able to give them exactly what they want, exactly how they want it.
You’re Excellent at Managing Difficult Colleagues
Your children are arguing for the tenth time today and now you are playing referee. Perhaps your toddler has decided that the middle of the grocery store is the perfect time to decide that all s not fair in the world and let everyone in earshot know.
In business, every potential client, vendor, or business partner is not going to be a bowl of cherries. However, you are totally prepared to handle the situation. Besides, if anyone in your business circle proves to be too difficult to make things worth it, you can simply walk away. You’re stuck with the little ones.
You’re Dedicated and Used to Keeping Late Hours at the Office
As a mom, you’re on duty 24/7. No holidays and weekends off. You’re used to putting the kids to bed and then spending a few hours finishing all the tasks you were unable to get to during the day. Always the first one up in the morning preparing everyone for their day ahead and the last one to go to sleep at night.
You’ll experience much the same as a business owner. You’re responsible for making things happen. Running the show.
You’re a Pro At Networking
If you have school-aged children, you know exactly what I mean. You meet the kids’ doctors, teachers, friends, and friends’ parents. Might be a part of your kid’s PA organization or if they play sports, help with the team. You’re used to getting to know people to get things done on your child’s behalf.
Those skills work nicely when it comes to building your business. You’ve got to put yourself out there in order to meet potential clients or business partners. So go ahead and get yourself out there!
You’re Great at Multi-Tasking
You can respond to an email while talking on the phone as you stir up dinner, and listen for the laundry to finish. Your kids can come in and get help with their homework in the middle of the chaos and you can manage it all. A glass of wine may be in order, but no judging, right?
As a business owner, you have to be ready for whatever comes your way. You have to prepare for a prospective client meeting, respond to your mailbox full of emails and take care of all the administrative tasks associated with running your business. No sweat! You can handle it!
You Never Take a Day Off
24/7, 365. Enough said.
You Know How to Budget
You’re a master with the household finances. You know where every single penny goes. All the best places to find a good deal on everything your family needs. Running your business will be much the same. Unless you have an unlimited budget (if you do, call me!) you’ll have to decide the best way to allocate your limited resources.
You’re Accustomed to Wearing Many Hats
Doctor, chef, teacher, mentor, chauffeur and manager are just a few of the roles that you have in your home. When you’re starting your own business, things will be much the same.
You Know What it Means to Love What You Do
No matter how many messes you have to clean up or how many hours of sleep you lose staying up with a sick child or cranky baby at the end of the day you love what you do. Being a mom is the best gig running, in my humble opinion. I wouldn’t trade it for anything in the world. My family is what gets me out of the bed in the morning and makes me keep going. Whatever you decide to do business-wise, you should feel the same way. Sometimes it’s not about the money.
What are your reasons for wanting to start your own business (or continuing your business if you’ve already started?) Gets you motivated? What are your goals? Come on mommas, we’d love to hear from you.