When you just started your business, one of the first (and most important) exercises that you’ll take part in is creating your ideal client profile. This is sometimes referred to as a customer avatar and it will set the stage for everything that you will ever do in your business. From the products and services that you create, to your messaging and privacy. Everything you create will be based on the understanding of your ideal client.
WHAT IS INCLUDED IN A CUSTOMER AVATAR?
Consider setting aside a day to create your ideal client’s profile. Some of the demographic things that you’ll want to consider are:
- Family Status
This however, is only the first step into understanding who your ideal client is.
Think about them like you think about your best friend what do they like to do? What do they like to read? Where do they go fro fun? And on the flipside, what do they worry about? What are their struggles? What keeps them up at night?
Understanding these deeper attributes will allow you to better assess your target market’s needs and as your business moves forward, make it much easier to create messaging, products, and services that resonate with your audience.
Please don’t rush this exercise as it will be one of the most important things that you can do for your business once you have an idea of who your ideal client is, you may want to consider giving them a backstory, a home, and even a picture to bring them fully into life.
DO YOUR RESEARCH
Don’t rely on solely your knowledge to help you figure out who your ideal customer avatar is. Social media platforms, forums, and even competitor websites can be a wealth of information for learning the attributes that make up your customer avatar profile.
TAKE A PEEK AT THE COMPETITION
Your competition can be a great source hone in on your ideal client. What kinds of products and services is your competition providing to their audience? What are people saying? Do they enjoy the products? What are the good things? The bad? Are there reviews that you can find? All of this can be a wealth of information in determining who your potential clients are and how they feel about how they are currently being served.
If you sell physical products or books, reviews on platforms like Etsy and Amazon can give you insight into what your potential customers are thinking.
Look for blogs, magazines, newspapers, and other resources that serve your industry. Are there reputable Facebook or LinkedIn groups you can use?
Google can be an awesome resource for staying aware of what’s happening in your industry that might help you to get to know your audience.
Set up a weekly Google alert for keywords related to your industry. You can set up on here if you don’t know how.
ASK FOR HELP
If you still need help in narrowing down who your target audience is, just ask. Survey your audience if you have one already. Ask colleagues and experts in your industry for their input.
PUT YOURSELF OUT THERE
Go where you think your ideal clients might be. Online forums such as Quora and Reddit can be a huge resource in learning about what’s happening in your industry. Other social media platforms such as Pinterest and Instagram can also give you insight into the world of your potential ideal client, who they are and what they are looking for.
If you’re interested in learning more about how to use social media to your advantage, check out these free social media tips to help you get started.
Focusing in on identifying your ideal customer client is an exercise that can’t be overlooked. spend the time necessary to figure out who exactly who it is that you wan to serve and how. Everything you create from that point on will be much easier!