You were doing everything right… or so you thought. Despite the countless hours you’ve spent perfecting your skillset, making calls, and promoting your side gig, you haven’t secured a single client. We understand the frustration you must be experiencing, which is while we’ve compiled 9 surefire ways to land that first client!
Our hope as you progress through the following blog post is that you will find new ideas and inspiration to continue the press! Enjoy.
Get Active on Social Media
Almost 4 billion people are actively engaged on social media today! How many of them are your clients? Despite high activity rates on platforms like Instagram, Facebook, and LinkedIn, simply existing on the platform is not enough. Contrary to the 1989 classic Field of Dreams, if you build it, they may not necessarily come.
The time is now to get active! Join forums where you can answer questions and showcase your expertise. Post valuable content that potential clients might find useful. Engage with businesses that have a similar concept to your side gig. The more you provide real, authentic value on social media, the better your chances to land that first side gig client.
Involve Your Friends and Family
In society, and interesting paradox exists when it comes to involving friends and family with a side gig. Although your friends and family are the most likely people to help you, entrepreneurs are hesitant to reach out to those closest to them.
But what if the only thing stopping you from securing that first client is simple family and friend involvement? Better yet, what if they were your first client? Although this might not feel like progress, the feedback, opportunity to improve your approach, and funding provided by loved-one support could be exactly what you need to spur new growth!
Build a Website that Converts
A great website/ blog is essential to a successful side gig. Countless opportunities for outreach and exposure exist online, which is why having a captivating website that inspires action is crucial in the age of information.
Our best advice is to take a few days to explore similar entrepreneurs with successful side gigs. What do they write about? What do their followers say in the comments? What platform do they use to host their site? While the additional time spent researching may feel counterproductive, the insight you will gain is invaluable.
Seek Partnerships for Cross-Promotion
Chances are, you’re not the only one in your niche. At the same time, you don’t have to go it alone. When it comes to finding that first client, there is strength in numbers. Why do you think fast food chains tend to build in close proximity to one another?
Our best advice is to build a relationship with another side-gig founder before reaching out. Popular contact pages receive hundreds of unsolicited offers per day, which is why a preexisting relationship is a necessary first step before making offers for cross promotion. Networking is key.
Ask for Referrals
Perhaps you reached out to a prospective client only to be turned away. Did you ask for a referral? If not, you could be missing out on the perfect opportunity to secure your first client!
Although the person you reach out to may not personally be interested in your products or services, they may have someone in mind who would be. Receiving a recommendation from a friend is one of the most powerful ways for businesses to spread! Your side gig is no exception.
Focus on Branding Through Email Promotion
All too often, side gig entrepreneurs leave money on the table in the form of unused email lists. Did you know that email promotion still reigns supreme as one of the best ways to spread your brand?
Potential customers and clients are constantly checking their email. Give them something worth reading! If you already have their email address, a great opportunity exists to continue the conversation and get your name out there! No email list? No problem! Try adding an enticing contact us form to your website directly under the most click-worthy content you can create. As your traffic increases, so too will your email list!
Provide Compelling Samples
Would you purchase a car without giving it a test drive? Of course not! Your first client is no different. If you have sample content that’s ready to send out at the click of a button, you will dramatically increase your odds of securing that first client!
But what if you don’t have any sample content to send out? Just because you are waiting for your first client does not mean you can’t create hypothetical content to showcase your abilities. Brainstorm and create your best possible work, then prepare a .PDF that’s easy to send out.
Join a Freelance Site (Upwork, Fiverr, etc.)
Freelance websites such as Fiverr and Upwork are excellent places to start if you are looking for that first client. Prospective buyers know and trust reputable freelance websites. By posting your capabilities in their database, you could unlock the traffic necessary to spur an initial purchase for your side gig!
Baseball legend Babe Ruth is famously quoted for saying “it’s hard to beat a person who never gives up.” The same reigns true for your side gig.
Although the journey to secure your first client can be frustrating and daunting, persistence is key. By exploring all avenues, continuing the press, and maintaining a positive attitude throughout the process, your first client will come knocking before you know it!
There is no “conventional” path to success, especially for side gigs. Although there is fierce competition for every industry, the best entrepreneurs are oftentimes the ones who can simply keep going. We hope our blog post has provided actionable insight to help you secure that first client! Please feel free to reach out with any questions, and best of luck as you grow and perfect your side gig!