I understand. The life of a solopreneur can be tough.
You’ve come a long way bootstrapping your business and building it from the ground up. You’ve had to wear many hats in your business. You’ve done everything from taking care of your client to taking care of your printer when it doesn’t quite want to cooperate.
You dove in and built your website, learned the ins and outs of social media, sent your email newsletter faithfully to your audience, and figure out just how that shopping cart works.
While you are proud of everything that you have accomplished, I’m sure that has come at a cost. Lots of small business owners (me included!) have worked way too many hours, ending up burned out and frustrated. This has nothing to do with whether you are good at what you do and more to do with whether or not you’ll invest in your business.
Maybe you’re letting the scarcity mindset keep you from taking the steps and making the investments that can have a huge impact on your business.
When asked why entrepreneurs don’t outsource, the biggest concern I hear is that “I can’t afford to pay anyone else”. Sound familiar?
The fact is, however, that as a business owner, you can’t afford not to outsource if you want to continue your success.
Think about all the other things you can get done by outsourcing tasks better suited for someone else.
- Create new products and/or services
- Take your content marketing game to the next level
- Record more video and audio content (or start!)
- Concentrate on your email marketing or connecting with your audience through your blog
- Or, my personal favorite, spend time simply enjoying your family and life.
Rather than considering outsourcing an expense, look at it as an investment. If you are not getting a return on your investment, you should look at who you are contracting with a change might be necessary!
When starting out as an online business owner, you may start with low-cost or free resources that have few or limited features.
This may have resulted in a piecemeal system where you are spending a lot of time getting the pieces to “talk” to one another.
This could result in a lot of time wasted and loss of potential sales.
Consider upgrading your business tools (for example funnel automation) to help increase your sales. If you’re looking for something to help you with your email marketing and sales funnels, I highly recommend this tool.
Whether you’re an online or offline business owner, you can always build your business on your own.
When I think of that it always reminds me of the Chris Rock joke. “You can also drive your car with your feet, but that doesn’t make it a good idea.”
You can take a peek at what others are doing and find a way to reverse engineer it. You can invest in the best training in your niche (and you absolutely should). But we all need just a little more sometimes don’t we?
A coach can help you get to the next level in your business. They can push you past the blind spots allowing you to work through what’s holding you back and help guide you towards the steps you need to take for your business to continue to grow and prosper.
Don’t let the fear of investing in our business hold you back. Investing your money in areas like automation, coaching and outsourcing will pay off exponentially down the road.